Fun-Gal Snacks, the innovative force behind Popadelics Crunchy Mushroom Chips, is redefining the healthy snacking landscape. Launched in April 2022, this women-owned CPG brand has achieved remarkable traction, landing their products in over 3,000 stores nationwide, with a Whole Foods launch on the horizon. But rapid growth often brings financial complexity. This is how myPocketCFO helped Fun-Gal Snacks navigate these challenges and set the stage for a $1M+ revenue year.
The Challenge: Early-Stage Financial Growing Pains
In the early days, Fun-Gal Snacks faced common startup financial hurdles:
Cost-Effective Financial Management: Bootstrapping meant finding an affordable solution to handle their bookkeeping, accounting, and financial reporting needs without breaking the bank.
Clean Financial Data: Using personal credit cards and accounts for business expenses created a tangled web of transactions that needed to be accurately categorized and reconciled.
Scaling for Growth: As the business rapidly scaled, they required a financial management system that could handle increasing complexity and provide data-driven insights, without the overhead of a full-time CFO. Forecasting, reporting to investors, managing distributor deductions, discounts, and trade spend were also becoming crucial for long-term success.
How myPocketCFO Met the Founder's Needs:
myPocketCFO |
Client Gains |
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Efficient Transaction Categorization |
Pocket's software allowed Fun-Gal Snacks to efficiently categorize business and personal expenses, streamlining their bookkeeping process. |
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Accessible Support |
The Pocket team was highly accessible, helping solve practical problems and answer questions as they arose. |
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Advanced Features for Scaling |
As Fun-Gal Snacks grew, they utilized more Pocket features, such as logging sales details around distributor deductions, discounts, and trade spending and managing various sources of financing. |
The Results: From 36 Minutes to $1M+
The impact of myPocketCFO on Fun-Gal Snacks' financial management was transformative:
$1M+ Revenue Year: Popadelics is on track to achieve its first $1M+ revenue year, a significant accomplishment fueled by efficient financial management and strategic decision-making.
Time Savings & Efficiency: Marilyn now spends just 36 minutes per month managing her finances with myPocketCFO – approximately 15 minutes every other week reviewing dashboards, reconciling transactions, and collaborating with the support team. This significant time savings allowed her to focus on driving sales, securing new retail partnerships, and scaling the business.
Enhanced Investor Readiness: With accurate, up-to-date financial reports at her fingertips, Marilyn confidently navigated conversations with investors and secured the funding needed to fuel Popadelics' rapid growth.
The myPocketCFO Advantage for CPG Brands:
myPocketCFO provides a powerful blend of automation and expert support all from one place at an affordable price, making it the ideal financial management solution for young, growing CPG brands under $10M:
Built for founders, CPA, CFO, and other financial experts to collaborate: No accounting knowledge is required to use the tool. Business people and financial experts can all use the tool to review financials, draw insights, and make decisions.
AI-Powered Efficiency: Automates tedious tasks, categorizes transactions, and provides actionable insights, saving founders 10+ hours and thousands of dollars per month.
Human expert-in-the-loop: On-demand access to CPAs and CFOs for personalized support and strategic advice. Respond within 24 hours. With a financial expert covering their back, founders gain tremendous confidence in dealing with investors and bankers!
Ready to transform your CPG finances and unlock your growth potential?