Financial statements for small business owners are essential tools for evaluating your company's financial health, securing funding, and making informed strategic decisions. There are three primary financial statements every small business owner should understand: Balance Sheet Income Statement (also known as Profit & Loss or P&L) Cash Flow Statement Together, these form what's commonly referred…
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In a recent Foodbevy Startup to Scale podcast episode, host Jordan Buckner sat down with our CEO Alice Zhang to discuss a question many founders are asking: Can AI handle your bookkeeping? The conversation offered practical insights into what's possible today and what's coming tomorrow. The Reality of AI in Financial Management Today Alice shares…
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The consumer packaged goods industry is experiencing unprecedented transformation. Over the past few years, we've witnessed a remarkable phenomenon: established CPG companies executing multiple strategic pivots as they navigate through increasingly complex market dynamics. The challenges are manifold – from persistent labor shortages and supply chain disruptions to escalating material costs and volatile carrier relationships…
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Navigating the financial landscape as an early-stage Consumer Packaged Goods (CPG) brand can be daunting. With limited resources and the need for rapid growth, founders often struggle to find the right financial tools that are both effective and affordable. In a recent webinar hosted by Naturally New York, Alice Zhang, co-founder and CEO of MyPocketCFO,…
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The CPG industry is a whirlwind of excitement and challenges. You're passionate about your product, driven by your vision, and constantly innovating. But amidst the thrill of launching new products and securing retail partnerships, there's a critical element that can make or break your success: mastering your CPG finances. Long cash conversion cycles, fluctuating raw…
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Strategic Financial Management for CPG Entrepreneurs: Tips for Sustainable Growth Running a Consumer Packaged Goods (CPG) business involves navigating a complex financial landscape. In this article, we'll delve into technical strategies for effectively managing your CPG business finances, including how to: Maximize financial efficiency through automation and integration Leverage advanced financial tools tailored for CPG…
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Fun-Gal Snacks, the innovative force behind Popadelics Crunchy Mushroom Chips, is redefining the healthy snacking landscape. Launched in April 2022, this women-owned CPG brand has achieved remarkable traction, landing their products in over 3,000 stores nationwide, with a Whole Foods launch on the horizon. But rapid growth often brings financial complexity. This is how myPocketCFO…
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Clayton Christensen is a Harvard Business School Professor who coined the term "disruptive innovation." His research shows that 30,000 new consumer products are introduced each year in the U.S., with a failure rate of up to 95%. And unfortunately, more than 80% of new CPG companies never reach the $1 million mark in revenue. If…
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As a Consumer Packaged Goods (CPG) founder, you’ve faced sleepless nights perfecting your product and growing your brand. But when it comes to convincing investors and lenders to back your vision, all that hard work can feel like it’s not enough. Whether you’re explaining profit margins on your best-selling products or answering questions about your…
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As a consumer packaged goods (CPG) entrepreneur, maintaining precise financial oversight is akin to navigating a complex landscape filled with intricate details, regulatory requirements, and investor expectations. Balancing revenue streams, managing expenses, and satisfying both investors and tax authorities can be daunting. However, by meticulously designing your Profit & Loss (P&L) statements and understanding the…
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Running a successful CPG brand requires more than just a great product. It demands a deep understanding of your financials, a keen eye for optimizing resources, and the ability to make data-driven decisions. While many CPG founders come from product-focused backgrounds, mastering your financial strategy is what truly unlocks sustainable growth. This comprehensive guide, based…
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