Navigating the financial landscape as an early-stage Consumer Packaged Goods (CPG) brand can be daunting. With limited resources and the need for rapid growth, founders often struggle to find the right financial tools that are both effective and affordable. In a recent webinar hosted by Naturally New York, Alice Zhang, co-founder and CEO of MyPocketCFO,…
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The CPG industry is a whirlwind of excitement and challenges. You're passionate about your product, driven by your vision, and constantly innovating. But amidst the thrill of launching new products and securing retail partnerships, there's a critical element that can make or break your success: mastering your CPG finances. Long cash conversion cycles, fluctuating raw…
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Fun-Gal Snacks, the innovative force behind Popadelics Crunchy Mushroom Chips, is redefining the healthy snacking landscape. Launched in April 2022, this women-owned CPG brand has achieved remarkable traction, landing their products in over 3,000 stores nationwide, with a Whole Foods launch on the horizon. But rapid growth often brings financial complexity. This is how myPocketCFO…
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Clayton Christensen is a Harvard Business School Professor who coined the term "disruptive innovation." His research shows that 30,000 new consumer products are introduced each year in the U.S., with a failure rate of up to 95%. And unfortunately, more than 80% of new CPG companies never reach the $1 million mark in revenue. If…
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As a Consumer Packaged Goods (CPG) founder, you’ve faced sleepless nights perfecting your product and growing your brand. But when it comes to convincing investors and lenders to back your vision, all that hard work can feel like it’s not enough. Whether you’re explaining profit margins on your best-selling products or answering questions about your…
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As a consumer packaged goods (CPG) entrepreneur, maintaining precise financial oversight is akin to navigating a complex landscape filled with intricate details, regulatory requirements, and investor expectations. Balancing revenue streams, managing expenses, and satisfying both investors and tax authorities can be daunting. However, by meticulously designing your Profit & Loss (P&L) statements and understanding the…
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Running a successful CPG brand requires more than just a great product. It demands a deep understanding of your financials, a keen eye for optimizing resources, and the ability to make data-driven decisions. While many CPG founders come from product-focused backgrounds, mastering your financial strategy is what truly unlocks sustainable growth. This comprehensive guide, based…
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B.T.R. NATION is a woman-owned California-based snack company that has been in business for 3.5 years. With just 2 full-time employees, this dynamic startup is dedicated to providing healthier snack options. Despite its small size, this powerhouse CPG business has made significant strides in the food and beverage industry. Customer Challenges In September 2021, BTR…
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As hands-on business owners and leaders, managing cash and financing while scaling your brand is a constant hurdle. With long production cycles, intricate supply chains, and tight margins, cash flow issues can quickly threaten your business's viability. However, with the right strategies and financing options, you can turn these obstacles into opportunities for growth and…
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The basic financial statements There are three basic financial statements: the BalanceSheet, Income Statement (often referred to as Profit & Loss or P&L) and the Cash Flow Statement. If you are putting together a financial statement model for your business, this is the output referred to as the “three statement model.” Balance Sheet The balance…
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