From Snacks to Stacks: B.T.R. NATION's Financial Makeover with myPocketCFO

B.T.R. NATION is a woman-owned California-based snack company that has been in business for 3.5 years. With just 2 full-time employees, this dynamic startup is dedicated to providing healthier snack options. Despite its small size, this powerhouse CPG business has made significant strides in the food and beverage industry.

Customer Challenges

In September 2021, B.T.R. NATION started receiving interest from retailers wanting to carry their products. While this presented tremendous growth opportunities, it introduced several financial obstacles, such as:

• Retail Entry Costs: The expenses associated with entering the retail market can be prohibitively high for food and beverage businesses.
• Need for Alternative Funding: The company needed to pursue alternative funding and capital options to manage new opportunities effectively.
• Financial Management: As a small business, B.T.R. required a solution to manage and streamline their financial processes, including transaction reconciliation and preparing investor decks.

B.T.R. Founder Ashley Nicholson recalls the moment she knew Pocket could help with the hurdles before them: 

"I knew once we had this line-up of opportunities, I needed to start pursuing alternative funding and capital options. (myPocketCFO walked me) through how to build a capital stack and how (they) could help me, and at that moment, I knew I needed to work with (them)."

How myPocketCFO Met the Founder's Needs:

Results and Impact 

Ashley is enthusiastic about the support myPocketCFO provides:

"I have been loving my experience with myPocketCFO. As a founder with a lot of experience in sales and marketing, the finance piece of the business can sometimes fall by the wayside. Pocket has made my life so much easier. 

Now, I know my numbers and feel confident speaking with investors and putting investor decks together. I can easily pull my P&L, know my COGS, and understand my gross margins. It has been a game changer compared to just looking at things in QuickBooks. It's amazing to have everything I need in a one-stop shop right at my fingertips."

The implementation of Pocket significantly transformed B.T.R. financial management:

• Revenue Growth: B.T.R. raised over $2 million, enabling the launch into Costco and other retail channels.
• Time Efficiency: The founder saved substantial time each month, allowing for a greater focus on business growth and strategy.
• Financial Confidence: Thanks to Pocket's comprehensive tools and support, Ashley now confidently manages financial conversations with investors, retailers, and partners.

Why myPocketCFO is Your Business's Secret Weapon 

myPocketCFO provided B.T.R. Nation with a robust, reliable, and scalable financial management solution. If you're a startup or growing business seeking an efficient and collaborative financial tool, consider myPocketCFO for:

• Customized Financial Solutions: Perfect for businesses that need more than basic bookkeeping but not a full-time CFO.
• Efficient Financial Management: Seamlessly categorize expenses, manage sales details, and handle financing needs.
• Dedicated Support Team: Expert assistance to tackle your financial management challenges.
• Insightful Data Analysis: Comprehensive financial overviews to support well-informed decision-making.

Ashley is adamant that:

"(Pocket) has saved us hours of time in the business, and I am so grateful. I can access all the numbers I need to share with investors, retailers, and partners."

Unleash the full potential of your financial management with myPocketCFO and see your business soar. Book a one-on-one CFO consultation session today!