From Snacks to Stacks: B.T.R. NATION's Financial Makeover with myPocketCFO

B.T.R. NATION is a woman-owned California-based snack company that has been in business for 3.5 years. With just 2 full-time employees, this dynamic startup is dedicated to providing healthier snack options. Despite its small size, this powerhouse CPG business has made significant strides in the food and beverage industry.

Customer Challenges

In September 2021, B.T.R. NATION started receiving interest from retailers wanting to carry their products. While this presented tremendous growth opportunities, it introduced several financial obstacles, such as:

  • Retail Entry Costs: The expenses associated with entering the retail market can be prohibitively high for food and beverage businesses.
  • Need for Alternative Funding: The company needed to pursue alternative funding and capital options to manage new opportunities effectively.
  • Financial Management: As a small business, B.T.R. required a solution to manage and streamline their financial processes, including transaction reconciliation and preparing investor decks.

B.T.R. Founder Ashley Nicholson recalls the moment she knew Pocket could help with the hurdles before them: 

"I knew once we had this line-up of opportunities, I needed to start pursuing alternative funding and capital options. (myPocketCFO walked me) through how to build a capital stack and how (they) could help me, and at that moment, I knew I needed to work with (them)."

How myPocketCFO Met the Founder's Needs:

myPocketCFO

Client Gains

Comprehensive Financial Analytics

Ashley uses Pocket constantly to review high-level analytics like top-line revenue across channels, dig deeper into individual transactions, reconcile transactions, match invoices, and close books.

Time and Cost Savings

Pocket has saved the business significant time and money, enabling the founder to focus on growing sales channels and exploring new opportunities.

Data-Driven Storytelling

Pocket helped articulate the company’s data story to retailers and investors, which was crucial in raising over $1 million in funding.

Insightful Consultation

The support and insight from Pocket were instrumental in launching B.T.R. Nation's products into major retail chains like Costco.

Results and Impact 

Ashley is enthusiastic about the support myPocketCFO provides:

"I have been loving my experience with myPocketCFO. As a founder with a lot of experience in sales and marketing, the finance piece of the business can sometimes fall by the wayside. Pocket has made my life so much easier. 

Now, I know my numbers and feel confident speaking with investors and putting investor decks together. I can easily pull my P&L, know my COGS, and understand my gross margins. It has been a game changer compared to just looking at things in QuickBooks. It's amazing to have everything I need in a one-stop shop right at my fingertips."

The implementation of Pocket significantly transformed B.T.R. financial management:

  • Revenue Growth: B.T.R. raised over $2 million, enabling the launch into Costco and other retail channels.
  • Time Efficiency: The founder saved substantial time each month, allowing for a greater focus on business growth and strategy.
  • Financial Confidence: Thanks to Pocket's comprehensive tools and support, Ashley now confidently manages financial conversations with investors, retailers, and partners.

Why myPocketCFO is Your Business's Secret Weapon 

myPocketCFO provided B.T.R. Nation with a robust, reliable, and scalable financial management solution. If you're a startup or growing business seeking an efficient and collaborative financial tool, consider myPocketCFO for:

  • Customized Financial Solutions: Perfect for businesses that need more than basic bookkeeping but not a full-time CFO.
  • Efficient Financial Management: Seamlessly categorize expenses, manage sales details, and handle financing needs.
  • Dedicated Support Team: Expert assistance to tackle your financial management challenges.
  • Insightful Data Analysis: Comprehensive financial overviews to support well-informed decision-making.

Ashley is adamant that:

"(Pocket) has saved us hours of time in the business, and I am so grateful. I can access all the numbers I need to share with investors, retailers, and partners."

Unleash the full potential of your financial management with myPocketCFO and see your business soar. Book a one-on-one CFO consultation session today!



Recent Posts

Featured image: Introducing myPocketCFO’s AI Copilot: Instant Financial Insights at Your Fingertips
feature
Mar 20, 2025

Introducing myPocketCFO’s AI Copilot: Instant Financial Insights at Your Fingertips

Running a business means constantly juggling financial data, making critical decisions, and staying ahead of key financial trends. But what if you had an AI-powered Copilot ready to provide instant insights whenever you needed them? Today, we’re excited to introduce a powerful new feature in myPocketCFO: direct AI Copilot access available across your financial statements…

Read more
Featured image: sales forecast image of a winery
Finance Operations
CFO Best Practices
Mar 17, 2025

How to Create a Sales Forecast for Multi-Channel CPG Businesses

In our experience working with hundreds of entrepreneurs, we've found that an accurate sales forecast can significantly tip the scales toward success for small businesses. In this post, we'll explain the basics of creating a sales forecast tailored specifically for multi-channel CPG businesses with diverse product portfolios. (We'll use an emerging wine business as a…

Read more
Featured image: Understanding Financial Statements for Small Business: A Complete Guide
Analytics/Insights
Mar 11, 2025

Understanding Financial Statements for Small Business: A Complete Guide

Financial statements for small business owners are essential tools for evaluating your company's financial health, securing funding, and making informed strategic decisions. There are three primary financial statements every small business owner should understand: Balance Sheet Income Statement (also known as Profit & Loss or P&L) Cash Flow Statement Together, these form what's commonly referred…

Read more