Perspectives from Thought Leaders

CFO Best Practices

Oct 7, 2024

Strategic Financial Management for CPG Entrepreneurs: Tips for Sustainable Growth

Strategic Financial Management for CPG Entrepreneurs: Tips for Sustainable Growth Running a Consumer Packaged Goods (CPG) business involves navigating a complex financial landscape. In this article, we'll delve into technical strategies for effectively managing your CPG business finances, including how to: Maximize financial efficiency through automation and integration Leverage advanced financial tools tailored for CPG…

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Finance Operations

CFO Best Practices

Oct 1, 2024

How myPocketCFO Made Financial Management A Breeze for Startup CPG Fun-Gal Snacks

Fun-Gal Snacks, the innovative force behind Popadelics Crunchy Mushroom Chips, is redefining the healthy snacking landscape. Launched in April 2022, this women-owned CPG brand has achieved remarkable traction, landing their products in over 3,000 stores nationwide, with a Whole Foods launch on the horizon. But rapid growth often brings financial complexity. This is how myPocketCFO…

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Finance Operations

Sep 27, 2024

Key Financial Terms for CPG Owners in Investor and Partner Discussions

Clayton Christensen is a Harvard Business School Professor who coined the term "disruptive innovation." His research shows that 30,000 new consumer products are introduced each year in the U.S., with a failure rate of up to 95%. And unfortunately, more than 80% of new CPG companies never reach the $1 million mark in revenue. If…

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Finance Operations

Sep 23, 2024

Financial Confidence for CPG Founders: The Key to Winning Investor Trust

As a Consumer Packaged Goods (CPG) founder, you’ve faced sleepless nights perfecting your product and growing your brand. But when it comes to convincing investors and lenders to back your vision, all that hard work can feel like it’s not enough. Whether you’re explaining profit margins on your best-selling products or answering questions about your…

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Finance Operations

Sep 19, 2024

CPG Business Tips on P&L Reports, Key Metrics, and Investor-Ready Statements

As a consumer packaged goods (CPG) entrepreneur, maintaining precise financial oversight is akin to navigating a complex landscape filled with intricate details, regulatory requirements, and investor expectations. Balancing revenue streams, managing expenses, and satisfying both investors and tax authorities can be daunting. However, by meticulously designing your Profit & Loss (P&L) statements and understanding the…

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Finance Operations

Sep 6, 2024

7 Steps to Financial Stability for CPG Startups: Cash Flow & Income Statements

Running a successful CPG brand requires more than just a great product. It demands a deep understanding of your financials, a keen eye for optimizing resources, and the ability to make data-driven decisions. While many CPG founders come from product-focused backgrounds, mastering your financial strategy is what truly unlocks sustainable growth. This comprehensive guide, based…

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Finance Operations

CFO Best Practices

Aug 26, 2024

From Snacks to Stacks: B.T.R. NATION's Financial Makeover with myPocketCFO

B.T.R. NATION is a woman-owned California-based snack company that has been in business for 3.5 years. With just 2 full-time employees, this dynamic startup is dedicated to providing healthier snack options. Despite its small size, this powerhouse CPG business has made significant strides in the food and beverage industry. Customer Challenges In September 2021, BTR…

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Finance Operations

Cash Flow

Aug 20, 2024

Cash Flow Management Tips Every CPG Owner Should Know

As hands-on business owners and leaders, managing cash and financing while scaling your brand is a constant hurdle. With long production cycles, intricate supply chains, and tight margins, cash flow issues can quickly threaten your business's viability. However, with the right strategies and financing options, you can turn these obstacles into opportunities for growth and…

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